Insights
Trend summaries, industry hot topics, & quantitative analytics to inform and empower your approach to your event portfolio strategies worldwide.
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The secret to great experiential is having the courage to throw away ideasCarley Faircloth-Kilymurray of Spiro says for experiential to work, its creative must answer the right question.Read Article -
Experiential marketing is entering its effectiveness eraTrust matters more than ever in marketing. Carley Faircloth-Kilmurray of Spiro explains why human connection counts in experiential.Read Article -
What brand and event marketers actually need from their experiential partnersExperiential partners have to be able to make a good business case as well as put on a great event. Margot Kliebhan of Spiro says that means data is now essential to the job.Read Article -
Exhibit Cost BenchmarksU.S. exhibit rates for drayage, labor, electrical & more. Anchor your budget.See benchmarks -
Transforming a legacy brand while maintaining relevance & distinctivenessAt Cannes Lions, Diageo, GALE & Spiro explore how iconic brands stay relevant & distinct.Watch Video -
Your Brand Gravity RoadmapWant unstoppable brand love across your event portfolio? Cue our Experiential Intelligence system.Read article -
Audience Needs + Business Priorities = CX HarmonyEnsure each event delivers results for your brand AND audience with our G.R.A.V.I.T.Y. Index™Read article -
Strategy + Creativity = Experiential SuccessMore brand love, less guesswork. Use our G.R.A.V.I.T.Y. Index™ to guide creative that performs.Read article -
Brand Love = Brand Gravity 4EVAYour audience wants your experiential to wow them. Our G.R.A.V.I.T.Y. Index™ helps make it stick.Read article -
Navigating Rapid Change & Driving InnovationAt SXSW, IBM & Spiro explore how empathy & purpose drive innovation, from AI breakthroughs to global impact—reshaping the future of technology & leadership.Watch Video -
Seeing is believing – and Cannes Lions showed experiential builds trustHow the power of real-world experiences creates bonds between customers and clients.Read Article -
How to measure the sustainability of your marketing eventsConsumers want sustainable action, and they expect brands to do more of it.Read Article -
Game, Set, Match: How Experiential Can Honor Your Brand, While Amazing Your FansWith sports fan insights from Wimbledon, discover how you can turn casual consumers into your brand's fans via experiential marketing & emotional experiences.Read Article -
Distrust is Blocking the Power of Creativity—Here’s Why Live Experiential & Strong Partnerships Are Key to Breaking ThroughCustomers’ distrust is high & attention spans low. Discover why live experiential & strong partnerships are key to customer connection & brand growth, with insights from Cannes Lions State of Creativity.Read Article -
So you’re planning an event. But is it really sustainable?Ensure your events are sustainable as consumer demand for green credentials increases.Read Article -
How IBM unlocks the heart of AI through brand experiencesSpiro’s Global CMO sat down with IBM’s Program Director, Executive Programs & Event Experiences in a Brand Innovators Fireside Chat at SXSW 2024 to discuss how to effectively integrate AI into brand experiences.Read Article -
At SXSW 2024, bold experiential marketing took center stageSpiro EVP, Strategy & Measurement Dane Aloe shares the top 3 experiential trends from SXSW.Read Article -
Still Weird, Still WOW – Your Roadmap to SXSW 2024What to consider when considering SXSW—and ways to get the most out of your brand activation.Read Now -
Predicting New TrendsGet ahead of 2024 industry trends for your portfolio strategies.Read Report -
Rebuilding Trust in 2024Strengthen your audience relationships with 5 marketing insights from Davos.Read Article -
What’s What at CESLearn ways to utilize top tech trends from CES.Read Article -
Fan Girling Women in BusinessWhat if we celebrated the executive like we do the sports star?Read Article -
The Year of BarbieUnparalleled experience of fan zones & a cultural phenomenon.Read Article
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