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Emmaneel joins Brand Activations & Events (BAE) to scale complex global event portfolios while keeping each experience creatively distinct and commercially accountable.

We’re on Event Marketer's 2026 It List, recognizing the industry's top experiential agencies. See the work that earned it.

The Experiential Marketing Impact Report (EMIR) proved that experiences matter. Now, EMIR: The Deeper Dive explores what makes them matter more.

As experiential grows, Spiro expands its leadership team to support clients seeking deeper partnership & stronger commercial impact.

Our Brand Activations & Events team won Bronze at the 2026 Eventex Awards for Acquired Live with J.P. Morgan. Check out the details behind it.

2Heads is part of Spiro. Watch creative craft, strategy, and scale combine to create experiences that pull.

This integration combines creative innovation, expertise and global scale to deliver next-generation experiential solutions for brands worldwide.

This integration combines creative innovation, expertise and global scale to deliver next-generation experiential solutions for brands worldwide.

Experiential Marketing Impact Report findings show how live events drive the sales funnel—and equips brand...

The Experiential Marketing Impact Report repositions experiential from cost center to revenue driver.

Spiro will moderate a panel with Delta Air Lines at the Brand Innovators Marketing Leadership Summit during SXSW Austin, exploring the power of this channel to bring brands closer to their customers and deliver on bottom-line business objectives.

Leading global experiential agency Spiro is proud to announce its role as the exclusive partner of Brand Innovators’ first-ever Experiential Marketing Advisory Board.

Spiro earns recognition for delivering innovative, data-informed brand experiences.

Viad Corp (NYSE: VVI) a worldwide experiential leisure travel & events organization, and Truelink Capital, a Los Angeles based middle-market private equity firm, announced they have entered into a definitive agreement whereby Truelink will acquire GES and its associated business entities.

Spiro’s Head of Safety & Sustainability & EVP of Strategy & Measurement discuss how a holistic approach to event sustainability initiatives can support your brand’s goals & move the needle for your business impact.

Brand Activation Events EVP Jennifer Shankman & SVP Sales Julie Haferkamp spill the tea on all things hyper experiential, cultivating a no-ego culture & the quest to move brands from like-like to like-love.

Leading global brand experience agency Spiro™ proudly announces the addition of Jennifer Shankman as EVP, Brand Activation Events and Julie Haferkamp as SVP, Sales Brand Activation Events to its events and activations division.

Little Black Book sat down with Spiro’s CGO, Terry Campanaro, to discuss how her 25+ years of experience has led to establishing herself as a trusted client partner and laser-focused sales leader.

Spiro is set for matches on & off Wimbledon's courts as we huddle with sports marketing leaders to discuss ways to revolutionize fan engagement via live events.

Spiro joins Diageo to discuss the impact of creativity for brands & business as the advertising & communications industry meets to discuss the world’s best work & recognize game-changing creativity.

Spiro’s Heather McKinnon, VP, Executive Creative director, discusses overcoming preconceptions, empathy and candid communication in Little Black Book’s Q&A.

Recent press about the latest initiative to champion sustainability within the events industry.

Little Black Book’s Q&A w/ Spiro’s Global CMO, Carley Faircloth, on leading with strength, perspective, and the right context.

G.R.A.V.I.T.Y. Index: Spiro™ introduces new methodology to measure the critical bond between brand & customer.

In this Q&A, Dane Aloe, EVP, Strategy & Measurement for Spiro™, shares the science & method behind Brand Gravity & ways to design your brand activation to powerfully bond brand & customer.

For Spiro’s Global CMO, Carley Faircloth, it’s all about what you bring to the table for clients – more than just execution. Read Faircloth’s guide to the ‘brand gravity’ era.

Experiences that build a better tomorrow through a trusted commitment to inclusivity, community, safety, and sustainability.

Shaping Our Future: Global ESG Report

Terry Campanaro, CGO at experience agency Spiro, speaks to LBB’s Ben Conway about how creative selling has evolved and shares her most valuable lessons.

During this virtual event, Spiro™, in partnership with BizBash, explored the creation of brand communities impacting your clients.

John Deere’s “Run Smarter” training event produced by Spiro has won the prestigious ANA Global Ace Gold Award for Events: Proprietary, Virtual, Face-to-Face (Internal), and the Silver Award.