How to Make the Business Case for Your Events: Be the Investment, Not the Expense
You know your events work. You saw the room, heard the conversations, felt the energy.
Then finance asks what you spent, what changed for the business, and how you can show that impact. "It went well" is true, but you need a clear case for the people signing off on next year's budget.
Join us on Oct. 22 at 2:00 p.m. ET for The Deeper Dive Live Lab. It’s a practical webinar designed to help you partner more effectively with Finance around your event investment and return, giving you practical ways to connect your event impact to what you’re trying to achieve and what the business can measure.
Meet the Experts
Beki Winchel
VP of Marketing
Spiro
Liz Lathan
Co-Founder & Chief Community Officer
Club Ichi
EJ Oelling
VP of Experiential Marketing
6sense
Kaitlin McPhee
Sr. Financial Analyst, Global Marketing
6sense
LEARN HOW TO:
- Connect your events to outcomes the business tracks.
- Translate your experiential impact into language finance funds.
- Answer questions finance is likely to ask, including the one nobody wants: What happens if we cut this by 20%?
- Bring Finance into the conversation earlier, collaborating on a shared language before you need something.
You’ll also receive:
Your Finance Conversation Guide, a framework to measure and report event impact, helping you defend investment by showing real business returns. It includes a one-page Finance Conversation Sheet built to carry into your next budget meeting, post-event review or planning session.
*This webinar session is reserved for in-house and select corporate event professionals. Agencies and suppliers to the event industry are not being accepted at this time.