How to Speak Experiential to your Stakeholders: Be Seen As a Leader, Not an Admin
Your events drive real business impact.
The challenge? The impact isn't always visible when stakeholders make investment decisions.
Join us on March 5 at 2:00 p.m. ET for the EMIR Live Lab. It’s a practical webinar designed to help you clearly frame how your event portfolio connects to business outcomes, so you’re seen as a strategic partner, not boxed into execution.
Save Your Spot at the Webinar:
Join the conversation!
You’ll learn how to:
- Connect your experiential strategy to pipeline, revenue & growth.
- See where impact is strong, and where it’s breaking down.
- Frame KPIs & investment trade-offs with confidence.
You'll also receive:
The EMIR Maturity Assessment Workbook, a practical tool you can use right away to translate your impact into clear, credible language for stakeholders.
This is how you become the person leaders trust when decisions get made.
Meet the Experts

Dane Aloe
EVP, Strategy & Measurement
Spiro

Liz Lathan
Co-Founder & Chief Community Officer
Club Ichi

Evan Babins
Manager, Event Production
Scotiabank
