How to Speak Experiential to your Stakeholders: Be Seen As a Leader, Not an Admin
Your events drive real business impact.
The challenge? The impact isn't always visible when stakeholders make investment decisions.
That's the gap the EMIR Live Lab was designed to close.
In this practical webinar, Spiro EVP of Strategy & Measurement Dane Aloe, Club Ichi Co-Founder Liz Lathan, and Scotiabank Manager of Event Production Evan Babins discuss how event leaders can frame experiential impact in language stakeholders understand, trust & act on.
Learn how to clearly tie your events to revenue & prioritize next steps with the Experiential Marketing Impact Report (EMIR) Maturity Assessment. You’ll see this interactive strategic tool applied in real time, showing how an event leader surfaces, evaluates & connects experiential outcomes to business priorities.
Come away with:
- A clearer way to connect your event portfolio to pipeline, revenue & growth.
- Stronger language for stakeholder conversations & buy-in.
- A practical framework for building alignment across marketing, sales & finance.
Ready to put this into practice? Download the EMIR Maturity Assessment Workbook to evaluate where your organization stands, prioritize your next moves & map your path from activity to stakeholder-ready outcomes.