What HCPs actually want from your congress presence
New research on what drives HCP engagement, trust, and post-event behavior at healthcare congresses.
Healthcare congresses are one of the most important live channels for engaging HCPs. But attention on the show floor is selective, and earned.
With findings from the Experiential Marketing Impact Report (EMIR), EMIR Healthcare translates HCP engagement & behavior data into clear guidance for healthcare marketers to design your exhibit, event & congress strategy for maximum impact.
Download EMIR hc:
See what influences HCP behavior, including:
- 70% of U.S. HCPs are more likely to prescribe after a positive convention experience.
- 87% of HCPs enter the exhibit hall to learn about new products, not to network.
- 33% say knowledgeable booth staff is the most memorable element of an exhibit.
Walk away with:
- Better understanding of how HCPs attend & engage at healthcare events.
- Practical guidance on exhibit design, staffing, and sponsorship strategy.
- A maturity model to assess how effectively your exhibit program drives business outcomes.
Get the data you can use to design programs that influence clinical behavior and demonstrate measurable impact to stakeholders.
