J.P. Morgan: Experientializing the Stories Behind Payments
Transforming a Tech Talk into a Rocking Business Masterclass
The Challenge: Take Acquired, the world’s #1 tech podcast, known for deep dives & great stories, and bring it to life as a bold expression of J.P. Morgan Payments’ core message: “Every company has a story. And every story is powered by Payments.”
The goal? Showcase how J.P. Morgan Payments’ technology fuels the innovation driving those stories—while creating a meaningful connection with the audience.
The Solution: We partnered with J.P. Morgan Payments to produce a podcast experience that took the stories behind innovation & experientialized them. Fans walked into a high-energy live event at the Chase Center, merging thought leadership with the immersive atmosphere of a rock concert.
Setting the Stage for a Show-Stopping Experience
The Chase Center was buzzing from the get-go, and it wasn’t just because Mark Zuckerberg was in the house. Over 6,000 fans experienced how J.P. Morgan Payments fuels innovation by connecting the stories of visionary businesses with the technology that powers them.
Surprise guests included Spotify founder Daniel Ek & Bloomberg’s Emily Chang, while video cameos from J.P. Morgan Chase CEO Jamie Dimon & NVIDIA’s Jensen Huang added extra intrigue. Oh, and did we mention The Mike Taylor Band? They turned a business event into an unforgettable concert vibe.
Naturally, innovative payment options made purchasing easy throughout the event: biometric experiences for concessions, Tap to Pay for hawkers, and products that attendees bought online & picked up in person.
What Made It Stand Out?
- Immersive Storytelling: We transformed the typical podcast format into an engaging live experience that felt like a mix between a rock concert & a business masterclass, seamlessly connecting innovation & success.
- Spectacular Production: Every element—from stage design to lighting & sound—was meticulously crafted to amplify the storytelling.
- Moments of Surprise: The experience was packed with surprise appearances, captivating the diverse audience of Fortune 500s, VCs & tech enthusiasts while reinforcing the value of payments as the force behind innovation.
This wasn’t just a podcast—it was a fully immersive experience that brought J.P. Morgan Payments’ tagline to life.
By turning the stage into a celebration of stories powered by payments, we helped J.P. Morgan show how their solutions push boundaries & fuel growth across industries.
Results
- Sold out the event with over 6,000 attendees
- Generated over 1 million episode downloads & streams with more than 200,000 impressions on social media
- Event recap coverage published in the New York Times and Business Insider
